Episode 208 of the Sports Illustrated Media Podcast features an interview with The Ringer’s Bryan Curtis and a segment dedicated to listener phone calls. Curtis talks about his recent piece on FOX outbidding CBS for the rights to the NFL package in 1993. The piece is filled with anecdotes about John Madden, Terry Bradshaw, Pat Summerall, Jimmy Johnson and many more. Curtis expands on those nuggets and shares his thoughts on just how monumental a shift FOX caused by getting in business with the NFL. Following Curtis’ appearance, we opened up the phones to the SI listeners and answered a wide rang of questions about sports media.